How to Increase Pool Usage and Sell More Memberships and Guest Passes?

Making your pool a popular spot for the local community can help bring in business and increase both sales and members. But how do you make this happen? Increasing membership and guest pass sales requires smart strategies, efficient access control, and a strong commitment to increase customer engagement.

Here’s a step-by-step guide to getting more visitors and increasing membership sales at your pool.

Streamline Access with Smart Technology

By implementing smart technology solutions, you can give your members touchless, secure, and quick entry, which will reduce staff oversight and improve check-in efficiency. By offering mobile-enabled or biometric access, you can allow members to easily enter without relying on physical keys or cards.

This provides valuable insights, helping managers monitor attendance data in real time. This data reveals peak usage times, high-traffic days, and popular hours, which aid in staffing, maintenance, and event planning—helping maximize usage without overwhelming resources.

Offer Flexible Membership Options

Potential members may be wary about the costs of a traditional, annual membership. Instead, create tiered passes that cater to different sectors. Consider offering seasonal, monthly, or annual memberships, with special discounts for families, couples, and seniors. You could also add digital guest passes or multi-visit packages.

Provide benefits like early access hours or discounted guest passes to increase loyalty. This can drive repeat visits, create a sense of belonging, and boost your brand awareness.

One Pass for All Services

If your pool facility offers other amenities—such as fitness classes, saunas, or lounges—you can create all-access membership passes that unlock everything in one visit. By bundling multiple services into one membership, you make it more convenient and appealing to your members.

You could also introduce a “Parent + Kid” membership, where parents can use the gym while their children take swim lessons, making it easier for families to enjoy everything your facility offers without waiting. In addition to enhancing member experience, this can increase referral volumes.

Create a Comfortable Pool Environment

Prioritize regular upkeep and invest in comfortable furniture, shaded lounge areas, and poolside Wi-Fi for repeated visits. By creating areas specifically for adults, families, and fitness swimmers, you can accommodate a range of tastes and support more expensive memberships.

Improved safety features like regular water quality checks and sanitation procedures can help the members have positive reviews.

Instant E-Passes and Guest Passes

Allow members to purchase passes online, print them out, or download them directly to their smartphone. This approach eliminates the hassle of going to the facility, waiting in line, and obtaining a physical pass.

Additionally, you can provide guest passes for members to share with family and friends. This can be a convenient option for first-timers to explore your facility and potentially join later.

Host Events and Exclusive Activities

Try family days, fitness classes, or poolside movie nights. Exclusive members-only events, like early access times, add extra value and increase interest in memberships. It helps build a sense of community and makes the pool an enjoyable experience for everyone. These events can also create buzz on social media and encourage members to invite their friends, creating a sense of exclusivity and excitement about your facility.

Encourage Social Sharing and Online Reviews

A strong online presence can attract new members. Encourage guests to share their experiences by offering small incentives, like a discount on guest passes for posting a photo or tagging your facility. Positive online reviews also enhance credibility, helping potential customers see the value of joining.

If you’re increasing your pool’s memberships and guest passes, our team at Access Granted Systems can help you simplify pass and membership control. Make your pool more accessible by scheduling a demo with us right now!